Dear Television Advertisers,
I get it. You're trying to grab my attention.
At first I thought something was wrong with my television. There I was enjoying my favorite show at a reasonable volume, when commercials would come on and blast the speakers out of my TV. I'd hit mute or just change the channel. Then I figured out that making commercials louder was an actual advertising strategy. That's when I began making a conscious decision NOT to buy whatever it was you were selling. Because I don't like things being forced on me.
Instead of shooting low with loud and obnoxious, why not make a commercial that's actually clever or funny? Like the girl at the party with the skin tight dress, seven inch heels, and a few too many cocktails, you're coming off a little needy. And trampy. Tone it down.
Also? To the networks that use the ginormous station identification icons and the pop up ads where miniature versions of characters from other shows on your network take up half the screen, interrupting a crucial plot point of the show I'm actually watching. (I'm looking at you, USA.) It's overkill.
I'm no expert in advertising. But I am a consumer, and I know what works for me. What you're doing is NOT working. There's no need to come on so strong. Try a little subtlety before you turn into Too Much Cologne Guy. Trust me, a little dab of the good stuff in the right places is all you need.
Your friend (but not for too much longer if you keep up these shenanigans),
Jackie
1 comments:
Amen and Amen- Marc is always walking in during the commercial and saying " geez- turn it down" and I have to defend my volume selection and explain that it was based on the actual show at hand. These blaring ads and pop ups are awful- and I must watch too much TV as well to even know that. :)
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